The 5 Rules of Hair Masking

The 5 Rules of Hair Masking

Super popular in recent years, and a lifesaver for stressed tresses during lockdown(!), hair masking is everyone’s favourite #selfcaresunday ritual. Not only can a nourishing hair masque return locks to a gorgeously glossy, swishy, hydrated state, masking itself is totally relaxing. Oh-so-easy, it delivers maximum benefits for minimal effort – as long as you follow a few simple steps. 

From how often to masque up to how to avoid weigh down and over nourishment – read on. These are the 5 essential rules of hair masking. Split ends be gone!


1. Do it often, but not too often 

Hair masking once or twice a week? Good. Masking every day? Not so good. When it comes to how often – and how much – you apply, more is not always more. This is why we recommend the following frequency when using our Like A Virgin Hair Masque: 2-3 times a week for dry hair, 1-2 times weekly for normal hair, and once a week for oily hair. 

Why can’t you use a masque more often? Well, not only can too much masking for your hair type weigh your locks down and lead to build up, it just isn’t necessary. Once your hair is nourished and hydrated enough, it won’t gain any additional benefit from another masque session. In other words? You’re basically washing product (and money) down the drain as your hair can’t absorb any more of the good stuff. 

2. Start with a clean base

While your hair’s natural oils are a wonderful thing, helping to keep your scalp healthy and hair strong, supple and shiny, you only want to apply a masque on freshly washed hair. The same principle applies here as with skincare – you need to thoroughly cleanse your skin or hair for the products you apply to absorb properly and work their magic. 

For the best results and to avoid any unwanted greasiness or weight, you should therefore always shampoo your hair before masking. You can skip the conditioning step, though, as most hair masques act as a deep conditioner and treatment in one. Ours does!


3. Steer clear of your roots

If you think hair masques aren’t for oily hair, think again. All hair types can benefit from the use of masques, from thick and frizzy, to fine and oily-prone. However, you do need to be careful with application – especially if your hair is on the greasier end of the spectrum. 

Hair masques are generally formulated for intense nourishment and repair, and are therefore most beneficial to your mid-lengths and, especially, your dry, brittle ends! As the hair at your roots is closer to its virgin state, it doesn’t require as intensive a treatment. 

Even if your hair is coarse and dry? It’s a good idea to avoid applying a masque to the roots if you want to maintain volume and movement. This becomes even more crucial if your locks are ultra-fine!

4. Apply your hair masque evenly

When using a hair masque, you want to make sure you coat every single strand to get uniform results. To do this, apply a generous amount of our Like A Virgin Hair Masque to the hair, then comb through your mid-lengths to ends with a wide-tooth comb. Or, for extra easy detangling, full coverage and zero breakage, try our Coco & Eve Tangle Tamer.


5. Give it time to do its thing 

A hair masque is not the same as shampoo or conditioner – it needs a bit more time to penetrate the strands and repair from the inside out. So, for silky soft results, apply your hair masque to towel dried hair and leave on for a minimum of 5 to 10 minutes before rinsing. Leave it longer if you have time on your hands.

Got thirsty hair in dire need of some serious TLC? You can also apply our nourishing fig and coconut masque to dry hair and let it soak in for at least 20 mins. Or for butter-soft results, pop on a shower cap, silk scarf or our super-cute, static-free Microfibre Hair Towel Wrap and sleep in your hair masque overnight!

Tried & Tested

Don’t just take our word for it, check out these real results from real people! Head over to our reviews page for more!



Looking for more hair-care tips? Check out our blog on How To Repair Damaged Hair When You Can

Written By: Pip Jarvis

Done reading? Return to Home.

Customer tan-formations

This was my first time ever self tanning and I had the best first experience thanks to this tan! I was scared at first, but this tan really did wonders for me! As someone who burns easily in the sun, this is the perfect damage-free solution to tan!
This is the best fake tan I have ever worn. I've tried all of the popular ones like St. Tropez, but this is a cut above the rest! No orange tone and it wears away slowly and evenly.
FINALLY! I have a tan which is actually good for my skin and doesn't contain all the nasty, awful chemicals. It gave a really nice olive colour on my skin. I've never had so many compliments!
I've always avoided fake tan as my skin is very dry and sensitive. I tried Coco & Eve and my skin felt sooo nourished, smelt unreal and I didn't have any dry patches where my fake tan would usually cling to.
Sunny Honey gave me the most beautiful tan and perfected imperfections & cellulite on my legs. I loved using the kabuki brush on my feet and hands to ensure an even application. Zero complaints from me!
This was my first time using fake tan, all my fears of a fake tan disaster have disappeared. Bye bye milk bottles, hello bronzed pins!
Lexington Hartman
I have never used fake tan before and was nervous that I would be all orange and streaky but this looked so natural and I didn't get any streaks thanks to the awesome mitt and brush!! The smell is INCRED!
Madina Shrienzada
Obsessed with how perfectly golden this leaves my skin! Best part: this is the WORLDS FIRST fake tan formula to help reduce cellulite AND have anti aging
It smells sooo good and tropical! I like how this doesn’t apply super dark and develops over the 2 hours you have to wait before washing it off! The mitt is EVERYTHING! I’m obsessed with this and it wasn’t too dark, just enough to make me not as pale!!
I am an avid fan on fake tan and have been using it for years. Trust me when I say I have tried almost every self tan under the sun (pardon the pun). Now that I've used the Coco & Eve self tan I won't go back to any others! The colour is divine, not orange at all, sooo natural and dark (I buy the ultra dark and it's the deepest one I've ever found). No patches or streaks either! And OMG the scent too! It's an absolute god send. Please never change Coco & Eve!
My skin can get dull and dry so I was impressed at the glowy results of this fake tan!! It deeply hydrates my skin, making it extraaa soft. It is so easy to apply making me a golden goddess. This tan is great for Brown girls too!
I've always avoided fake tan as I have very dry sensitive skin and i've had a few bad experiences with patchy colour. I tried Coco & Eve fake tan and my skin felt sooooooo moisturised it was unreal. No patches where i had dry skin, no bad smell and no orange mess!

Real Reviews


Invalid Email Address