Why Coconut is Haircare’s Hottest Ingredient

Why Coconut is Haircare’s Hottest Ingredient

From moisturising to makeup removal and teeth whitening – the beauty world’s gone nuts for coconut. But it’s in haircare products that this multitasking superfood really shines! Packed with antioxidants, natural conditioners and nourishing fatty acids, coconut is haircare’s hottest ingredient – and the shortcut to a Good Hair Day, every day.

From frizz-free softness to unbelievable shine, the benefits of the fuzzy fruit are so impressive, they’re the reason we created Coco & Eve. Countless raw virgin coconuts and 13 Beauty Awards later, and it’s clear we were onto something ☺

To discover why everyone’s so loco about coco, read on. You’ll soon see why you need coconut oil in your hair’s life – and why our Like A Virgin Hair Masque is the holy grail of haircare!

It’s super nourishing

Bursting with antioxidants, vitamins and essential fatty acids, coconut oil nourishes hair from the inside out. It’s much better at this than other oils as – made from smaller medium-chain fatty acids – it’s similar to the hair’s natural lipid structure. This makes coconut oil a pro at penetrating your strands, quickly, deeply and effectively.

An occlusive oil, coconut also supercharges your haircare by enhancing penetration of other lock-loving ingredients. In our Like A Virgin Hair Masque, that means increasing the moisturising and conditioning powers of fig and shea butter, the gloss-enhancing benefits of linseed and the frizz-fighting, revitalising properties of argan oil. 

It helps strengthen and repair hair

Split ends, meet your match. Locking moisture in the cuticle, coconut oil helps nourish brittle strands damaged by heat styling. Nourished, hydrated hair is healthier, stronger and more supple, resulting in less unwanted breakage and fewer nasty split ends. And if you already have split ends but don’t want to go the chop? Coconut will smooth and camouflage existing breakage, while stopping further damage.

With powerful anti-bacterial, anti-fungal and anti-inflammatory properties, coconut oil Is also great at soothing scalp irritation and dryness. By promoting a healthy scalp, it helps prevent and manage conditions such as dandruff.

It tames even the wildest locks

With its amazing ability to penetrate the hair cuticle, coconut can quickly restore order to a truly unruly mane. A natural conditioner and dream detangler, coconut makes dry, frizzy, disobedient hair soft, supple and SO much easier to manage. After 10 minutes in our Like A Virgin Hair Masque, a comb will glide through the wildest bird’s nest without so much as a snag or a drag. We know – it’s nuts!

It promotes hair growth

What does your hair need to grow long and strong? Protein. And, according to a study published in The Journal of Cosmetic Science, coconut oil helps prevent protein loss in the hair. "Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft," the researchers said.

By boosting moisture, reducing breakage, nourishing the scalp and maintaining hair proteins, coconut oil will assist with your hair growing efforts. We’re not saying you’ll rival Rapunzel overnight, but it will definitely give you a helping hand!

It banishes frizz and brings back shine

Coconut is nature’s miracle cure for dry, frizzy or lacklustre hair. By locking moisture in your strands and smoothing ragged cuticles, it leaves hair smooth, frizz-free and oh-so shiny. Unlike artificial smoothers and shine enhancers that temporarily coat the hair, coconut actually improves hair health from within. Not only will your hair look better immediately after use, it will get glossier and more gorgeous over time.

How to use coconut in your hair

The easiest, most effective way to incorporate coconut oil into your haircare is with a treatment masque. Our Coco & Eve Like A Virgin Hair Masque is a multi-tasking 5-in-1 treatment that transforms your hair – deeply nourishing your strands without weighing them down.

Apply a generous amount of the divinely scented masque to freshly shampooed hair, brushing through with the tangle tamer brush provided. Leave on for 10 minutes (5 in a rush), then rinse thoroughly with warm water and style as normal.

Use 2-3 times a week for dry hair, 1-2 times for normal. Oily hair? Use once a week on the ends and mid-lengths, avoiding the scalp.

 

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Customer tan-formations

Erika
This was my first time ever self tanning and I had the best first experience thanks to this tan! I was scared at first, but this tan really did wonders for me! As someone who burns easily in the sun, this is the perfect damage-free solution to tan!
Kaya
This is the best fake tan I have ever worn. I've tried all of the popular ones like St. Tropez, but this is a cut above the rest! No orange tone and it wears away slowly and evenly.
Katie
FINALLY! I have a tan which is actually good for my skin and doesn't contain all the nasty, awful chemicals. It gave a really nice olive colour on my skin. I've never had so many compliments!
Tasha
I've always avoided fake tan as my skin is very dry and sensitive. I tried Coco & Eve and my skin felt sooo nourished, smelt unreal and I didn't have any dry patches where my fake tan would usually cling to.
Alexa
Sunny Honey gave me the most beautiful tan and perfected imperfections & cellulite on my legs. I loved using the kabuki brush on my feet and hands to ensure an even application. Zero complaints from me!
Imogen
This was my first time using fake tan, all my fears of a fake tan disaster have disappeared. Bye bye milk bottles, hello bronzed pins!
Lexington Hartman
I have never used fake tan before and was nervous that I would be all orange and streaky but this looked so natural and I didn't get any streaks thanks to the awesome mitt and brush!! The smell is INCRED!
Madina Shrienzada
Obsessed with how perfectly golden this leaves my skin! Best part: this is the WORLDS FIRST fake tan formula to help reduce cellulite AND have anti aging
Caroline
It smells sooo good and tropical! I like how this doesn’t apply super dark and develops over the 2 hours you have to wait before washing it off! The mitt is EVERYTHING! I’m obsessed with this and it wasn’t too dark, just enough to make me not as pale!!
Evelyn
I am an avid fan on fake tan and have been using it for years. Trust me when I say I have tried almost every self tan under the sun (pardon the pun). Now that I've used the Coco & Eve self tan I won't go back to any others! The colour is divine, not orange at all, sooo natural and dark (I buy the ultra dark and it's the deepest one I've ever found). No patches or streaks either! And OMG the scent too! It's an absolute god send. Please never change Coco & Eve!
Jade
My skin can get dull and dry so I was impressed at the glowy results of this fake tan!! It deeply hydrates my skin, making it extraaa soft. It is so easy to apply making me a golden goddess. This tan is great for Brown girls too!
Molly
I've always avoided fake tan as I have very dry sensitive skin and i've had a few bad experiences with patchy colour. I tried Coco & Eve fake tan and my skin felt sooooooo moisturised it was unreal. No patches where i had dry skin, no bad smell and no orange mess!

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